Solutions designed for Media
Tahola specialise in providing systems for the media and advertising industry and have developed a solution called AdsMart. This is a proven media application and has been developed using Microsoft SQL Server and will link to most advertising front-end sales systems such as Miles33 Space and Futureproof or Media Systems Adora.
Our media experience means a quick understanding of your requirements, fast solution delivery and on-going assistance to help you see the maximum return. The typical ROI is less than 18 months and in some cases is significantly shorter.
What are the benefits?
- Understanding performance right across your business, whether you are interested in customers, publications or staff. All the information is easy to access and readily available to help you make more informed decisions.
- Timely information that allows you to react quicker by being able to spot irregularities and to correct them quickly.
- Understand your business and the most profitable markets by having information about customers, publications, yield, advert types, sectors, discounts and staff.
- Saves you time as you are not waiting on others to provide you with information.
Use AdsMart to:
- Interrogate advertising and customer data; Cognos tools are provided.
- Distribute information automatically to users.
- Present a birds eye view of the business using Key Performance Indicators compared to a target.
- Drill into detailed information down to publication, invoice and customer level.
More specifically, AdsMart is used to:
- Track customer performance, i.e. monitor customer’s increased/decreased spend, what types of customers you are successful at selling to, how regularly customers buy from you, how proactive your sales teams have been at managing customers, etc.
- Manage customer churn.
- Compare performance against plan, last year, forecast and reforecast.
- Understand the performance of each publication.
- Understand the results of promotions and plan the next one.
- Monitor team performance against your own growth criteria.
- Comprehensive individual information for weekly performance reviews.
- Yield analysis by publication, team and individual.
- Manage discounts.
- Use daily information to forecast this week and month taking into account forward bookings.
- Instant forecast each month based on this years performance.
- Spot products that are declining before they become a problem.
- Provide hourly, daily, weekly and monthly performance statistics.
- Identify which levers to pull to get you back on track.
AdsMart can be integrated with our AccountsMart application for the analysis of the profit and loss account. It has also been integrated with other systems specifically newspaper sales, ie. MGB, PCS and Matrix , plus digital telephone systems and financial planning systems. We can integrate it with any other system to provide a holistic view of the business.
See the ROI download for more detailed information about where our customers have seen a return on their investment.
